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Le Beaujolais Nouveau Est Arrivé

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  • By Catherine O'Rourke and Mabel Fischer
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Le Beaujolais Nouveau Est Arrivé

It's here! Nouveau has arrived! Annually, the third Thursday of November is Beaujolais Nouveau Day, the date when wine retailers worldwide can officially sell the very first wine of the vintage.

The fresh-as-a-baby, swiftly-made Gamay wine was originally produced for vineyard workers celebrating the end of harvest… Light and easy-drinking, it quickly garnered popularity in the region of Beaujolais and nearby Lyon,  eventually reaching Paris ~as all things pretty and delicious eventually do. 
 
With a little strategic marketing in the 70's (oh the 70's!) by Beaujolais vigneron, Georges Duboef - it became the phenomenon it is today. Celebrated with great fanfare in France, here in the States the arrival of Nouveau conveniently coincides with our tradition of Thanksgiving (one week prior, to be exact)  - and just so happens to pair beautifully with the classic dishes of our harvest feast. 
 
We've put together a Beaujolais Nouveau Sampler Pack featuring one bottle of each of the bottlings we carry. We've brought in the young and old vine Nouveau from Pierre Chermette for the 5th year in a row because we admire their philosophy and integrity, and mostly because we like their wine.  Additionally, we started with a new friend, La Pierre Grosse last November. It was a perfectly playful balance to the others. 
 
So these are our three. We love them lots.
 
Thanks for reading. We'll see you at the shop!
 
<3 Team Cellary
 
Beaujolais Primeur "Griottes" 2024 Pierre-Marie Chermette
$17
Supple, zesty raspberry, strawberry spright. 
So drinkable- you'll blink and it'll be gone.
 
Beaujolais Primeur Origine Old Vine 2024
 Pierre-Marie Chermette
$19
Uncommon for Beaujolais Nouveau this wine comes from old-vine Gamay - it's well structured and complex while still delivering Nouveau's classic ripe cassis and raspberry. 
A mustachioed twist on a holiday classic. 
 
Beaujolais Nouveau 2024 La Grosse Pierre
$22
Cheerful and expressive! 
Strawberry, blackberry, and chamomile dance together with refreshing acidity and delicate tannin.  
 
 
We're Doing A Thing
 
We're calling it “Dahling Wine"
We'll tell you more…but there's enough going on this month, so here are some quick deets:
 
We're calling it “Bundles” (For Now)
Thematic wine packs for all sorts of occasions…
Our first Bundle is the Thanksgiving Edition…
Six Wines to take You from Soup to Nuts on the Big Day
Each bottle is accompanied by a card with info about the wine and pairing suggestions- classic and whimsical alike. 
 
Holiday Hours
 
Thanksgiving Day 10am - 3pm 
Black Friday 2pm - 7pm 
 
Upcoming Wine Tastings
 
  • Friday, November, 22nd 5-7 pm
  • Tuesday, November, 26th, 5-7 pm
  • Friday, Dcember, 6th, 5-7 pm
  • Friday, December, 16th, 5-7 pm
 

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